Jon The Gold

Using my coconut ( brainstorming ) once in a while to come up with new ideas and concepts for my blog, can lead a lot more. After a long brainstorm session for new content to write for the blog - adding some extra value to my 'PHOTOGRAPHY' section,  my photographer called me to hit the city and take some photos for his school-assignment.

Didier is a photography student at the Karel De Grote college based in Antwerp. His challenge was to create advertising images for a H&M-campaign as a schoolassignmet. First of all, I was a big fan of that idea. Second, I took that challenge waaaaay to serious and his school assignment became mine as well . So I called my girl Leaticia - you might have seen here on my previous post 'L'élégante Laeticia' . I gave a holla at  my girl M's from UPR and the H&M CHALLENGE began.

The goal of this challenge ,  I call ' THE H&M CHALLENGE' , is to look as H&M possible without using any H&M clothes. Yet still keeping that casual style & basic H&M feeling. Laeticia and I did the styling. While choosing the pieces for this photo shoot we discovered & fell in love with the COS FW collection at the UPR showroom. Both collections for men and women are Bellisima! We also used a lot of Filippa K , I got so much love for all Filippa K's collections. They always know how to charm me. So, for this look we decided to put the h&m look a bit more MINIMAL & CLEAN.

Stage 2 was definitely a challenge: POSE AS IF I WAS A H&M CAMPAIGN MODEL. Where did I learn to do that ? When you live , study and work in the city , you should know all the H&M ads by heart because they are everywhere. Many of my photo shoots were inspired by an advertisement of Zara, WE, Levi's , Timberland...Because I see it everyday on my way to anywhere.

** more images of the h&m challenge PART I . See you next week for the second part.

Now you tell me how much it looks and feels  like an H&M CAMPAIGN AD ?

YOU ARE A SCHOOL TEACHER IN PHOTOGRAPHY : 

RATE THE PHOTOGRAPHER : ... /10

RATE THE MODEL: ... / 10

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Thanks for visiting

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Greets Jon

#JonTheGold

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