I'm wearing : FOH APPAREL zip hoodie | NATIVE YOUTH jacket | FOH APPAREL biker jogger | ZARA MAN long tee | ZERO UV sunglasses | ETQ AMSTERDAM sneakers | photographed by THOMAS VANHOYWEGHEN
Jonthegold for FOH APPAREL biker freyrs sunglasses native youth jacket etq sneakers urban photography

Jonthegold for FOH APPAREL black biker zip hoodie  freyrs sunglasses
Jonthegold for FOH APPAREL black biker zip hoodie  freyrs sunglasses urban photography
Jonthegold for FOH APPAREL black biker zip hoodie  freyrs sunglasses urban photography snoboshts

Jonthegold for FOH APPAREL black biker zip hoodie  freyrs sunglasses urban photography snoboshts
Jonthegold for FOH APPAREL black biker zip hoodie  details urban photography snoboshts
Jonthegold for FOH APPAREL black biker zip hoodie  freyrs sunglasses urban photography snoboshts
Jonthegold for FOH APPAREL black biker zip hoodie  freyrs sunglasses urban photography snoboshts
Jonthegold for FOH APPAREL black biker zip hoodie  freyrs sunglasses urban photography snoboshts
Jonthegold for FOH APPAREL black biker zip hoodie  freyrs sunglasses urban photography snoboshts

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Jonthegold for FOH APPAREL black biker zip hoodie  freyrs sunglasses urban photography snoboshts
Jonthegold for FOH APPAREL black biker zip hoodie  freyrs sunglasses urban photography snoboshts


'FOH' is a word that  brings up a lot of mixed feelings...Say it with me ' FOH '. If you're french you probably understand 'Faux'  as in 'Fake' or 'Fals'. Well these days I'm going through a personal rebirth. I'm getting rid of all the 'FOH' elements in my life, I'm putting away my mask and I'm focusing on nothing but 'MWAH'. Am I to feel isolated from the world , yes a little bit. But It's the perfect moment to reflect on yourself. 

I've put myself on blast and asked myself if I have been affected by them 'FOH'. Yes or no ? I still don't know , because going through a rebirth takes time.

Don't get it twisted though. That doesn't mean that this British brand I'm wearing Foh Apparel is a 'FOH'. On contrary, they got my back! I bonded with this brand because of it's history and art. Philip the founder of the brand has known a success story throughout since he started his fashion house, in May 2012. Here is a little quote from Phillip:

"FOH stands for 'friend of horse' which was discovered through an insight to the meaning of the owners name. Phillip means ‘lover of horses’ in Greek. In Ancient Greece, the ownership of horses was available only to those rich enough to afford them. From this Phillip decided on Friend Of Horse Apparel, a clothing brand that had the quality and design of expensive garments but at an affordable price." 

 From  The 'Rebirth' collection you can expect their renowned elongated lengths,  some biker denim and - most important - attention to detail. Featuring key staples such as elastane pullovers and essential jackets. I'm wearing a dope zip hoodie and biker jogger from the Rebirth Collection - do you get the link now with my personal rebirth and the brand ?  ) ... and yaay our work got featured on their website. You can check it out on their home page or my new PRESS -page !


Thanks for reading.
Tell me your thoughts, leave a comment. 

Greets Jon
#JonTheGold





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