What is Hype ? What is Upscale?
  L'Homme Rouge - The Red Man



This week I'm back with an upscale hype brand. L'homme Rouge is a clothing line born in Sweden, from designer John-Ruben Holtback. Since 2010 they have been providing us with sustainable urban chic menswear.

They started with knitted beanies. From there they've grown into a legit fashion brand. 

  
L'homme Rouge statement
" We wanted to counter this mentality and therefore decided to focus on sustainability through quality products with ageless design. A L’HOMME ROUGE product will age with you and be by your side for many years to come. The majority of our products have classic looks, which make them less sensitive for changes in fashion. Quality is of great importance, but we want to clarify that we do not create for the rich, but rather for the careful consumer. "

 
 
L'homme Rouge SS 14 Collection.

 L'homme Rouge Avail'

Here I am with my L'homme ROUGE T shirt. What do you think of it?